Cookies Policy
Effective: June 25, 2025
Cookies
Cookies are a common technology consisting of small text files stored on the user's device. We use both first-party and third-party cookies, which may receive personal data. These help improve the user experience by making the website more user-friendly and secure. Furthermore, cookies can be used to adapt website content to visitors' interests or to optimize the offering through statistical analyses. The processing of personal data through essential cookies, which are necessary for the operation and functionality of the website, occurs as needed. All other cookies (analytics, marketing, and personalization cookies) require your consent, which can be managed via our consent banner. This is accessible at any time from the bottom of the website.
You can also manage your cookie settings through your browser settings or our cookie consent manager. However, it is important to note that disabling cookies may limit or even prevent certain website functionalities.
Meta-Pixel/Ads
We use the Meta Pixel, a tracking tool from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, to analyze and optimize our advertising efforts on Meta platforms (such as Facebook and Instagram). The Meta Pixel allows us to track user behavior after interacting with our ads and being redirected to our website. This helps us measure the effectiveness of our ads and improve their targeting. The data collected may include information such as your IP address, browser type, and user behavior on our website.
The processing of this data is based on your consent according to Art. 6(1)(a) GDPR, which you can revoke at any time by adjusting your cookie settings. The collected data may also be transferred to servers of Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. For the USA, there is an adequacy decision by the European Commission ("EU-U.S. Data Privacy Framework"), on the basis of which Meta is obliged to maintain an adequate level of data protection. Further information on data processing by Meta can be found in Meta's privacy policy at https://www.facebook.com/privacy/policy.
Google Ads, Google Analytics, and Google Search Console
We use various services from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, including Google Ads, Google Analytics, and Google Search Console, to analyze and optimize the reach and effectiveness of our website and our advertising measures.
Google Ads is used to measure the effectiveness of our online advertising and to deliver targeted ads. This allows us to track what actions users take after clicking on an ad.
Google Analytics enables us to analyze general user behavior on our website (e.g., page views, time spent, interactions) to improve usability.
Google Search Console helps us monitor our website's visibility in Google search results, identify technical errors, and optimize the findability of our content.
The data collected may include information about your IP address, browser type, device used, pages visited, search queries, and general usage statistics.
The processing is based on your consent in accordance with Art. 6(1)(a) GDPR, which you can revoke at any time by adjusting your cookie settings. The collected data may also be transferred to servers of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For the USA, there is an adequacy decision by the European Commission ("EU-U.S. Data Privacy Framework"), on the basis of which Google is obliged to maintain an adequate level of data protection.
Further information on data processing by Google can be found in Google's privacy policy at: https://policies.google.com/privacy.
Zoho SalesIQ (Chatbot)
We use Zoho SalesIQ, a live chat and tracking tool from Zoho Corporation B.V., Beneluxlaan 4B, 3527 HT Utrecht, Netherlands, to enable direct communication with us via the chat function on our website and to improve your user experience. Through the chat, we can answer your inquiries in real time. Technical data (e.g., IP address, browser type, operating system), communication content, and usage information (e.g., duration of visit, pages accessed) are collected and stored.
The processing is carried out exclusively on the basis of your consent in accordance with Art. 6(1)(a) GDPR, which you can revoke at any time via your cookie settings. The collected data may be transferred to servers of Zoho Corporation, 4141 Hacienda Drive, Pleasanton, CA 94588, USA. For the USA, there is an adequacy decision by the European Commission ("EU-U.S. Data Privacy Framework"), on the basis of which Zoho is obliged to maintain an adequate level of data protection. Further information on data processing by Zoho can be found in Zoho's privacy policy at https://www.zoho.com/privacy.html.
We use the LinkedIn Insight Tag, an analytics tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, to analyze and optimize our advertising efforts on LinkedIn. The Insight Tag allows us to collect information about visits to our website, including URL, referrer, IP address, device and browser properties, and timestamps. This data helps us measure the effectiveness of our ads, better target audiences, and increase the relevance of our content.
The processing of this data is based on your consent according to Art. 6(1)(a) GDPR, which you can revoke at any time by adjusting your cookie settings. The collected data may also be transferred to servers of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. For the USA, there is an adequacy decision by the European Commission ("EU-U.S. Data Privacy Framework"), on the basis of which LinkedIn is obliged to maintain an adequate level of data protection. Further information on data processing by LinkedIn can be found in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy.
Reddit Ads
We use advertising services from Reddit Ireland Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland, to analyze and optimize our marketing efforts on the Reddit platform. For this purpose, the so-called Reddit Pixel is used, which allows us to track user behavior after interacting with our ads and being redirected to our website. In this way, we can measure the effectiveness of our campaigns and improve their targeting. The data collected may include information such as your IP address, device information, browser type, and your user behavior on our website.
The processing of this data is based on your consent according to Art. 6(1)(a) GDPR, which you can revoke at any time by adjusting your cookie settings. The collected data may also be transferred to servers of Reddit Inc., 548 Market Street, Suite 16093, San Francisco, CA 94104, USA. For the USA, there is an adequacy decision by the European Commission ("EU-U.S. Data Privacy Framework"), on the basis of which Reddit is obliged to maintain an adequate level of data protection. Further information on data processing by Reddit can be found in Reddit's privacy policy at https://www.redditinc.com/policies/privacy-policy.
Twitter Ads
We use the Twitter pixel, a tracking tool from Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, to analyze and optimize our advertising efforts on Twitter (now "X"). The Twitter pixel allows us to track user behavior after interacting with our advertisements and being redirected to our website. This helps us measure the reach and effectiveness of our ads and improve their targeting. The data collected may include information such as your IP address, the browser type used, referrer URLs, and interactions on our website.
The processing of this data is based on your consent according to Art. 6(1)(a) GDPR, which you can revoke at any time by adjusting your cookie settings. The collected data may also be transferred to servers of Twitter Inc. (X Corp.), 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For the USA, there is an adequacy decision by the European Commission ("EU-U.S. Data Privacy Framework"), on the basis of which Twitter/X is obliged to maintain an adequate level of data protection. Further information on data processing by Twitter/X can be found in Twitter's privacy policy at https://twitter.com/de/privacy.
